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Ghirardelli Introduces Packaged Cookies to its Sweet Lineup Ghirardelli, known for its decadent chocolates, is now venturing into the world of cookies. The 174-year-old chocolate giant is launching packaged cookies in classic chocolate chip and double chocolate chip variations, with…

LONDON — Leading Food and Drink Brands Focus on Health and Consumer Trust Top food and drink brands are prioritizing health-focused innovations and building consumer trust to differentiate themselves in the market, according to Brand Finance, a renowned brand valuation…

Exciting News: Wonka Candy Brand Relaunches with Netflix Collaboration Ferrero North America is bringing back the iconic Wonka candy brand with a new line of limited-edition treats in partnership with Netflix. The lineup, set to be available in November, features…

Exciting News: Barilla Group Acquires Goodles, a Better-For-You Mac and Cheese Brand Barilla Group has made a significant move by acquiring the better-for-you mac and cheese brand, Goodles. This acquisition will bring new opportunities for growth and innovation for both…

Zevia Faces Pressure from Activist Investor to Sell Zevia, a popular better-for-you soda brand, is currently under pressure from activist investor Kanen Wealth Management to explore strategic alternatives, including a potential sale. Kanen, which owns about 4% of Zevia’s outstanding…

Buffalo Trace Owner Sazerac to Acquire U.K.-Based Au Vodka Sazerac, the owner of Buffalo Trace, has announced the acquisition of U.K.-based ready-to-drink cocktail brand Au Vodka. This move further expands Sazerac’s presence in the U.K., which it considers an important…

Ferrero Group to Acquire Purely Elizabeth, Expanding Presence in U.S. Breakfast Market Italian confectionery giant Ferrero Group has announced its acquisition of Purely Elizabeth, a popular oatmeal and granola brand known for its better-for-you products. The undisclosed deal is expected…

Svedka has decided to revamp an old marketing concept following its acquisition by Sazerac last year, as part of the brand’s efforts to reintroduce itself to modern consumers. Back in the mid-2000s, the vodka maker gained recognition by positioning itself…

Ferrero Group Teams Up with Netflix to Revive Wonka Candy Brand In an exciting collaboration, Ferrero Group is set to breathe new life into the iconic Wonka candy brand with the help of Netflix. Following their acquisition of the brand…

Dive Brief: Bazooka Brands introduces Go Wandr, a new candy brand inspired by flavors from around the world to cater to the increasing demand for international tastes and textures. Go Wandr’s first product, Mini Mochi Gummy, will debut on TikTok…