brand

Svedka has decided to revamp an old marketing concept following its acquisition by Sazerac last year, as part of the brand’s efforts to reintroduce itself to modern consumers. Back in the mid-2000s, the vodka maker gained recognition by positioning itself…

Ferrero Group Teams Up with Netflix to Revive Wonka Candy Brand In an exciting collaboration, Ferrero Group is set to breathe new life into the iconic Wonka candy brand with the help of Netflix. Following their acquisition of the brand…

Dive Brief: Bazooka Brands introduces Go Wandr, a new candy brand inspired by flavors from around the world to cater to the increasing demand for international tastes and textures. Go Wandr’s first product, Mini Mochi Gummy, will debut on TikTok…

Exciting News: Sazerac Invests in Sipmargs, a Margarita Brand by Alix Earle Fireball owner, Sazerac, has acquired an equity stake in Sipmargs, a popular canned margarita brand founded by TikTok sensation Alix Earle. This partnership marks Sazerac’s entry into a…

Key Takeaways: PepsiCo is set to remove artificial colors from three of its top Gatorade flavors this fall, as part of a larger brand refresh aimed at repositioning Gatorade beyond sports performance. Gatorade’s fruit punch, lemon lime, and orange varieties…

Dive Brief: Sprinter, the vodka soda brand founded by Kylie Jenner, is venturing into the functional beverage sector with the introduction of drink mix-ins aimed at promoting skin health. The new product, k2o by Sprinter, features electrolytes combined with bioactive…

Greater Than, a coconut water company, is rebranding itself as a women’s hydration beverage. Originally founded in 2010 as a sports drink free from synthetic dyes, artificial flavors, or sweeteners, the company has undergone a comprehensive rebranding with a new…

Nestlé USA is venturing into the rapidly growing at-home condiment market with the introduction of a chef-inspired sauce brand, expanding the world’s largest food company’s presence in a sector projected to exceed $41 billion by 2030. The new brand, Minor’s…

Kim Kardashian Partners with Clean-Energy Drink Company Update as Co-Founder Update, a clean-energy drink company initially introduced in 2022 by entrepreneur Daniel Solomons, is relaunching with Kim Kardashian onboard as a co-founder. The drink is made with paraxanthine, a caffeine…

The Marzetti Company has made a significant move by acquiring the Japanese barbecue sauce brand Bachan’s for $400 million in cash. This acquisition will not only strengthen Marzetti’s presence in the sauce category but also open up new opportunities for…