brand

Exciting News: Barilla Group Acquires Goodles, a Better-For-You Mac and Cheese Brand Barilla Group has made a significant move by acquiring the better-for-you mac and cheese brand, Goodles. This acquisition will bring new opportunities for growth and innovation for both…

Zevia Faces Pressure from Activist Investor to Sell Zevia, a popular better-for-you soda brand, is currently under pressure from activist investor Kanen Wealth Management to explore strategic alternatives, including a potential sale. Kanen, which owns about 4% of Zevia’s outstanding…

Buffalo Trace Owner Sazerac to Acquire U.K.-Based Au Vodka Sazerac, the owner of Buffalo Trace, has announced the acquisition of U.K.-based ready-to-drink cocktail brand Au Vodka. This move further expands Sazerac’s presence in the U.K., which it considers an important…

Ferrero Group to Acquire Purely Elizabeth, Expanding Presence in U.S. Breakfast Market Italian confectionery giant Ferrero Group has announced its acquisition of Purely Elizabeth, a popular oatmeal and granola brand known for its better-for-you products. The undisclosed deal is expected…

Svedka has decided to revamp an old marketing concept following its acquisition by Sazerac last year, as part of the brand’s efforts to reintroduce itself to modern consumers. Back in the mid-2000s, the vodka maker gained recognition by positioning itself…

Ferrero Group Teams Up with Netflix to Revive Wonka Candy Brand In an exciting collaboration, Ferrero Group is set to breathe new life into the iconic Wonka candy brand with the help of Netflix. Following their acquisition of the brand…

Dive Brief: Bazooka Brands introduces Go Wandr, a new candy brand inspired by flavors from around the world to cater to the increasing demand for international tastes and textures. Go Wandr’s first product, Mini Mochi Gummy, will debut on TikTok…

Exciting News: Sazerac Invests in Sipmargs, a Margarita Brand by Alix Earle Fireball owner, Sazerac, has acquired an equity stake in Sipmargs, a popular canned margarita brand founded by TikTok sensation Alix Earle. This partnership marks Sazerac’s entry into a…

Key Takeaways: PepsiCo is set to remove artificial colors from three of its top Gatorade flavors this fall, as part of a larger brand refresh aimed at repositioning Gatorade beyond sports performance. Gatorade’s fruit punch, lemon lime, and orange varieties…

Dive Brief: Sprinter, the vodka soda brand founded by Kylie Jenner, is venturing into the functional beverage sector with the introduction of drink mix-ins aimed at promoting skin health. The new product, k2o by Sprinter, features electrolytes combined with bioactive…