brand

Key Takeaways: PepsiCo is set to remove artificial colors from three of its top Gatorade flavors this fall, as part of a larger brand refresh aimed at repositioning Gatorade beyond sports performance. Gatorade’s fruit punch, lemon lime, and orange varieties…

Dive Brief: Sprinter, the vodka soda brand founded by Kylie Jenner, is venturing into the functional beverage sector with the introduction of drink mix-ins aimed at promoting skin health. The new product, k2o by Sprinter, features electrolytes combined with bioactive…

Greater Than, a coconut water company, is rebranding itself as a women’s hydration beverage. Originally founded in 2010 as a sports drink free from synthetic dyes, artificial flavors, or sweeteners, the company has undergone a comprehensive rebranding with a new…

Nestlé USA is venturing into the rapidly growing at-home condiment market with the introduction of a chef-inspired sauce brand, expanding the world’s largest food company’s presence in a sector projected to exceed $41 billion by 2030. The new brand, Minor’s…

Kim Kardashian Partners with Clean-Energy Drink Company Update as Co-Founder Update, a clean-energy drink company initially introduced in 2022 by entrepreneur Daniel Solomons, is relaunching with Kim Kardashian onboard as a co-founder. The drink is made with paraxanthine, a caffeine…

The Marzetti Company has made a significant move by acquiring the Japanese barbecue sauce brand Bachan’s for $400 million in cash. This acquisition will not only strengthen Marzetti’s presence in the sauce category but also open up new opportunities for…

Key Takeaways: Ortega, a Mexican-inspired food products brand under B&G Foods, has undergone a brand refresh with a new logo, packaging, and brand platform called “Now it’s a Fiesta.” Schafer Condon Carter, the brand’s agency of record since December 2024,…

After nearly two decades, the Wild Oats brand is making a comeback, this time as an organic food and beverage line by distributor KeHE. The brand will be launching Regenerative Organic Certified cold-pressed juices, smoothies, and eggs, debuting at KeHE’s…

Summary: General Mills has decided to sell Muir Glen, a smaller brand in its portfolio, in order to focus more on its core products like Cheerios and Progresso. The sale comes at a time when more people are cooking at…

The future is looking bright for Boston Beer’s latest addition: Sun Cruiser. Following a successful test launch in 2024, the range of ready-to-drink vodka lemonades and iced teas has rapidly climbed to become the fourth-largest RTD spirit offering, as stated…