LONDON — Leading Food and Drink Brands Focus on Health and Consumer Trust
Top food and drink brands are prioritizing health-focused innovations and building consumer trust to differentiate themselves in the market, according to Brand Finance, a renowned brand valuation consultancy.
The latest Food and Drink report by Brand Finance ranks international food, non-alcoholic beverage, and dairy brands based on their value.
Nestle has once again secured the top spot as the world’s most valuable food brand, with a value of $24.58 billion, marking a 23% increase from the previous year. The brand’s commitment to health-focused innovations, such as removing artificial colors from its products and partnering with bioactive protein manufacturers, has contributed to its continued success.
PepsiCo-owned Lay’s follows closely behind Nestle as the second most valuable food brand, with a value of $15.10 billion. Lay’s has emphasized clean label formulations to resonate with health-conscious consumers.
Yili, a China-based dairy company, has claimed the title of the world’s most valuable dairy brand and the third most valuable food brand overall, with a value of $14.50 billion. The brand’s value has seen significant growth, reflecting its strategic focus on innovation and consumer preferences.
Danone and Tyson round out the top five most valuable food brands, with values of $8.24 billion and $7.5 billion, respectively. Despite facing challenges such as rising costs, these brands have continued to adapt and innovate to maintain their positions in the market.
Kellogg’s, Doritos, Mengniu, Lindt, and Barilla also feature in the top 10 most valuable food brands list, showcasing their commitment to meeting consumer demands and driving growth through product innovation and brand positioning.
According to Henry Farr, global sector head of food and drink at Brand Finance, the food and beverage sector is evolving rapidly, with brands needing to demonstrate long-term value and adapt to changing consumer preferences. Diversification and flexibility in portfolios will be key for brands to succeed in an increasingly competitive market.
Photo: Brand Finance