brand

Key Takeaways: Ortega, a Mexican-inspired food products brand under B&G Foods, has undergone a brand refresh with a new logo, packaging, and brand platform called “Now it’s a Fiesta.” Schafer Condon Carter, the brand’s agency of record since December 2024,…

After nearly two decades, the Wild Oats brand is making a comeback, this time as an organic food and beverage line by distributor KeHE. The brand will be launching Regenerative Organic Certified cold-pressed juices, smoothies, and eggs, debuting at KeHE’s…

Summary: General Mills has decided to sell Muir Glen, a smaller brand in its portfolio, in order to focus more on its core products like Cheerios and Progresso. The sale comes at a time when more people are cooking at…

The future is looking bright for Boston Beer’s latest addition: Sun Cruiser. Following a successful test launch in 2024, the range of ready-to-drink vodka lemonades and iced teas has rapidly climbed to become the fourth-largest RTD spirit offering, as stated…

Fresh Del Monte Produce is acquiring assets of California-based Del Monte Foods for $285 million, bringing the iconic produce name under a single owner for the first time in nearly four decades. The deal comes as canned food maker Del…

Keurig has launched a new brand platform called “Great Coffee Without the Grind,” aiming to offer a fresh creative and strategic direction for the brand. The campaign features 15- and 30-second commercials that will be shown on various streaming platforms…

With the rise in consumer demand for healthier snacking options, Mondelēz International is looking to capitalize on the success of its refrigerated protein bars brand, Perfect Snacks. The brand, which was acquired in 2019, has quickly become a standout in…

Plant-based brand Caulipower has been acquired by private equity firm Paine Schwartz Partners. Caulipower, known for its cauliflower-crust pizzas and other cauliflower-based products, will now be under Paine Schwartz’s Urban Farmer brand, which specializes in specialty dough products. The financial…

Welch’s Appoints Andrew Hartshorn as Chief Brand and Innovation Officer Welch’s has announced the appointment of Andrew Hartshorn to the newly established role of chief brand and innovation officer, effective as of October 15. This decision comes following the departure…

NEW YORK — Staying connected with consumers and maintaining brand relevance requires constant effort. Todd Kaplan, the CMO at Kraft Heinz, is responsible for managing 70 brands. Speaking at Advertising Week New York, Kaplan discussed the challenges marketers face in…