KANSAS CITY — Companies are introducing exciting new products to their classic brand portfolios.
The Campbell’s Co. is enhancing its V8 Energy line by adding electrolytes. This beverage line now includes drink mix sticks and ready-to-drink canned options. The drink mixes are infused with magnesium and vitamins A, C, E, and B, while the canned beverages contain potassium, electrolytes, and B vitamins. Available in lemon lime, strawberry passionfruit, and white peach flavors, each with 80 mg of caffeine.
The Hershey Co. is introducing creme-filled chocolate bars to its Hershey candy bar collection. Hershey’s Creme Bars come in salted caramel and affogato varieties.
Mars, Inc. is revolutionizing its Pringles line with Pringles Dippers. These new chips are thicker, sturdier, and wavier, perfect for dipping. Flavors include original, french onion, and bacon cheddar.
“We understand the frustration of chips breaking while dipping, which is why we created Pringles Dippers,” said Eileen Flaherty-Yao, senior director of salty at Mars Snacking North America. “Our iconic parabolic shape is now thicker and wavier, designed to handle any dipping style from light dips to heavy scoops.”
Check out our slideshow for more new products on the market!