legacy

KANSAS CITY — Companies are introducing exciting new products to their classic brand portfolios. The Campbell’s Co. is enhancing its V8 Energy line by adding electrolytes. This beverage line now includes drink mix sticks and ready-to-drink canned options. The drink…

To leverage the power of social media in marketing, CPG brands are shifting towards a social-first approach. With the rise of platforms like TikTok and the influence of Gen Z consumers, companies are reallocating their ad budgets and acquiring social-savvy…

Upon assuming the role of CEO at Bakery on Main, James Shutts recognized the company’s potential for growth and efficiency improvements. The Connecticut-based granola company, rebranded as Uncle Crumbles, underwent a transformation under Shutts’ leadership. By focusing on core products,…