brand

Exciting News: Former NBA star Shaquille O’Neal has made an investment in BeatBox Beverages, a popular brand of ready-to-drink cocktails known for their high alcohol content. The financial details of the deal remain undisclosed. Additionally, the brand has introduced a…

Dive Brief: SkinnyPop, a Hershey Company brand, has launched a new celebrity-driven rebrand in an effort to expand its presence in the ready-to-eat popcorn market. The campaign, titled “Popular for a Reason,” features Jennifer Aniston and introduces new packaging and…

Exciting News: Constellation Brands’ venture capital arm has recently acquired a minority stake in Hiyo, a nonalcoholic “social tonic” that includes a mix of functional ingredients such as adaptogens, nootropics, and botanicals. John Utter, Constellation’s senior vice president of new…

Celsius is expanding its presence in the beverage industry by launching a new hydration offering, a strategic move that not only broadens its reach with consumers but also intensifies its competition with industry giants PepsiCo and Coca-Cola. The introduction of…

Hershey Expands Sweets Portfolio with Acquisition of Sour Strips Hershey recently acquired Sour Strips, a popular sour candy brand founded by Maxx Chewning in 2019. This strategic move aims to broaden Hershey’s sweets portfolio and tap into the growing demand…

Waterloo Sparkling Water Sees Opportunity in the Growing Nonalcoholic Cocktail Trend As the trend of nonalcoholic cocktails continues to gain momentum, Waterloo Sparkling Water is seizing the opportunity to expand its reach in the $8.2 billion ready-to-drink mocktail market. Kathy…

Exciting News: Coca-Cola Relaunching Barrilitos in the U.S. Coca-Cola is bringing back the beloved Mexican soft drink brand Barrilitos to the U.S. market, starting with California and Texas. The company plans to expand further into Nevada and Oklahoma in the…

Keurig Dr Pepper Acquires Energy Drink Maker Ghost for Over $1 Billion Keurig Dr Pepper has announced its acquisition of energy drink maker Ghost for more than $1 billion. The beverage giant will initially spend $990 million to acquire a…

French Bloom, a luxury nonalcoholic sparkling wine maker, recently received a significant minority investment from Moët Hennessy. The financial details of the deal were not disclosed. Launched in 2021, French Bloom is now available in more than 30 countries. Crafted…

Exciting News from Mondelēz International’s SnackFutures Ventures In a strategic move, SnackFutures Ventures, the corporate venture capital arm of Mondelēz International, has acquired a minority stake in Urban Legend, a rapidly growing fresh doughnut and pastry business based in the…