brand

Dive Brief: Kroger has unveiled a new protein-focused extension of its popular private label line, Simple Truth. This new line, called Simple Truth Protein, includes over 80 high-protein meals and snacks, making it Kroger’s largest product expansion to date. Ann…

Dive Brief: Celsius Holdings appointed new chief brand officer and chief creative officer roles in a strategic move to drive growth.  Kyle Watson, previously the company’s chief marketing officer, will now lead brand equity, marketing, and consumer loyalty efforts. JoBeth…

Celsius has just announced its 2025 roster of college football stars for its name, image, and likeness (NIL) campaign, as part of its “Live. Fit. Go” brand campaign. The campaign features players from top programs like Notre Dame, Ohio State,…

Private Label Sales Surge Ahead of National Brands Dive Brief: Private label sales have outpaced national brands, with a 4.4% increase in all outlets during the six months ending June 15. In comparison, national brands only saw a 1.1% growth,…

Introducing Kanzen Meal: Nissin’s Venture into Nutrient-Dense Frozen Foods Nissin Foods, renowned for its instant ramen cups, is breaking into the frozen food market with a new offering catered to GLP-1 users and health-conscious consumers seeking nutrient-rich meals. Kanzen Meal…

Dive Brief: Nescafé exceeded its 2025 goal by sourcing 32% of its coffee from farmers practicing regenerative agriculture last year, as announced by parent company Nestlé on Wednesday. Read more. The Nescafé Plan 2030, launched in 2022, has helped farmers…

Dive Brief: Soccer icon David Beckham has teamed up with entrepreneur Shaun Neff to introduce Beeup, a new food brand. Beeup’s honey-infused fruit snacks are crafted to provide a natural energy boost for kids and families. The fruit snacks range…

Key Points: Anheuser-Busch is introducing Skimmers, a non-carbonated vodka tea available in almost 20 states and Washington, D.C. Skimmers is made with Cutwater vodka, real tea, and natural flavors, coming in Original Tea, Half & Half, Peach Tea, and Lemonade…

Dive Brief: Unilever acquired The Vegetarian Butcher in 2018, experiencing significant growth and expanding globally to over 55 markets. However, under new CEO Fernando Fernandez, Unilever is streamlining its portfolio, leading to the decision to sell The Vegetarian Butcher. The…

PepsiCo Acquires Poppi in Shift Towards Healthier Beverages PepsiCo, known for its sugary carbonated drinks, has made a significant move in the soda category by acquiring Poppi, a brand that focuses on functional ingredients and lower sugar content. This purchase…