brand

Key Points: Anheuser-Busch is introducing Skimmers, a non-carbonated vodka tea available in almost 20 states and Washington, D.C. Skimmers is made with Cutwater vodka, real tea, and natural flavors, coming in Original Tea, Half & Half, Peach Tea, and Lemonade…

Dive Brief: Unilever acquired The Vegetarian Butcher in 2018, experiencing significant growth and expanding globally to over 55 markets. However, under new CEO Fernando Fernandez, Unilever is streamlining its portfolio, leading to the decision to sell The Vegetarian Butcher. The…

PepsiCo Acquires Poppi in Shift Towards Healthier Beverages PepsiCo, known for its sugary carbonated drinks, has made a significant move in the soda category by acquiring Poppi, a brand that focuses on functional ingredients and lower sugar content. This purchase…

Exciting News: Former NBA star Shaquille O’Neal has made an investment in BeatBox Beverages, a popular brand of ready-to-drink cocktails known for their high alcohol content. The financial details of the deal remain undisclosed. Additionally, the brand has introduced a…

Dive Brief: SkinnyPop, a Hershey Company brand, has launched a new celebrity-driven rebrand in an effort to expand its presence in the ready-to-eat popcorn market. The campaign, titled “Popular for a Reason,” features Jennifer Aniston and introduces new packaging and…

Exciting News: Constellation Brands’ venture capital arm has recently acquired a minority stake in Hiyo, a nonalcoholic “social tonic” that includes a mix of functional ingredients such as adaptogens, nootropics, and botanicals. John Utter, Constellation’s senior vice president of new…

Celsius is expanding its presence in the beverage industry by launching a new hydration offering, a strategic move that not only broadens its reach with consumers but also intensifies its competition with industry giants PepsiCo and Coca-Cola. The introduction of…

Hershey Expands Sweets Portfolio with Acquisition of Sour Strips Hershey recently acquired Sour Strips, a popular sour candy brand founded by Maxx Chewning in 2019. This strategic move aims to broaden Hershey’s sweets portfolio and tap into the growing demand…

Waterloo Sparkling Water Sees Opportunity in the Growing Nonalcoholic Cocktail Trend As the trend of nonalcoholic cocktails continues to gain momentum, Waterloo Sparkling Water is seizing the opportunity to expand its reach in the $8.2 billion ready-to-drink mocktail market. Kathy…

Exciting News: Coca-Cola Relaunching Barrilitos in the U.S. Coca-Cola is bringing back the beloved Mexican soft drink brand Barrilitos to the U.S. market, starting with California and Texas. The company plans to expand further into Nevada and Oklahoma in the…