brand

Embracing the Power of Sauce: Campbell Soup’s Focus on Rao’s During a recent investor day, Campbell Soup, known for its soup products, shifted the spotlight to its mantra that “Sauce is boss.” This emphasis revolves around Rao’s, a line of…

When it comes to Halloween treats, brand loyalty remains the top indicator for consumers’ purchasing behaviors, regardless of consumer trends that point to clean, healthier ingredients. A new study from Trax surveyed 12,000 consumers about their candy habits, and it…

Welcome to the Cream Cheese Frosting Revolution! Kraft Heinz’s iconic Philadelphia cream cheese brand is breaking new ground by venturing into the baking world with the exciting launch of cream cheese frosting. This innovative move comes in response to the…

Niclas Luthman has always been an entrepreneur, constantly in need of a quick meal or snack on the go. “I was always rushing from one meeting to the next, constantly on the move, and relying heavily on energy bars. I…

Key Takeaways: Conagra Brands has acquired Sweetwood Smoke & Co., the producer of Fatty Smoked Meat Sticks, in a deal whose terms were not disclosed, as announced by the Chicago-based company. The renowned packaged food company highlights Fatty as a…

Actress Emma Watson is venturing into the world of sustainable gin with the launch of Renais, a botanical gin brand made from upcycled grapes. Renais is set to debut in 40 states in July through direct-to-consumer sales, after initially being…