Table of Contents
Leftovers is a collection of intriguing product ideas that have caught our attention. From spooky ranch dressing to energizing beverages, here are some unique offerings to explore.
Hidden Valley Ranch goes dark
Hidden Valley Ranch is embracing the Halloween spirit with its new seasonal product, Spooky Ranch. This dark twist on the classic Original Ranch features a unique black color derived from fruit juice and cocoa powder. Available exclusively at Walmart, this glow-in-the-dark bottled ranch is free from artificial flavors.
“Spooky Ranch takes everything fans love about Original Ranch and adds a little Halloween magic,” says Stacy Stokes, VP of marketing at Hidden Valley Ranch.
As consumer spending on Halloween-related items continues to rise, Hidden Valley’s decision to launch its first seasonal product during this festive period is strategic.
Consumers are expected to spend a record $13.5 billion on Halloween this year, with a significant portion allocated to candy. With more people participating in the holiday post-pandemic, brands are leveraging limited-time offerings to engage consumers.
— Sarah Zimmerman
V8 musters up energy for electrolytes
V8 is venturing into the electrolyte trend with its latest innovation, V8 Energy with Electrolytes. This new line combines sustained energy with refreshing hydration, available in cans and on-the-go drink mix packets in flavors like lemon lime, strawberry passion fruit, and white peach.
“Consumers are seeking beverages that offer more, and V8 Energy with Electrolytes delivers steady energy, added electrolytes, and enticing flavors,” says Gary Mazur, VP of everyday pantry essentials at The Campbell’s Company.
With a history rooted in vegetable juices, V8 is expanding its appeal to younger consumers by entering dynamic beverage categories and introducing innovative products like V8 Energy with Electrolytes.
The decision to infuse electrolytes into V8 aligns with the growing consumer demand for functional ingredients in beverages. The global market for electrolytes is projected to double by 2034, indicating a lucrative opportunity for brands.
— Christopher Doering
Ocean Spray positions cranberry as the next pumpkin spice
Ocean Spray is reimagining cranberry as the flavor of the fall season, challenging the dominance of pumpkin spice. With a range of new innovations, Ocean Spray aims to elevate the cranberry’s profile and offer consumers unique experiences.
One of the innovations includes Cranberry Cider, a blend of cranberry and apple flavors infused with cinnamon, clove, and ginger. Additionally, Ocean Spray is introducing sour apple-flavored craisins and a cranberry spread to diversify the cranberry’s presence across various occasions.
“Cranberry has always been integral to our brand, and we’re constantly exploring new ways to showcase its versatility,” says Trinh Le, VP of USA Branded at Ocean Spray.
The cranberry industry is benefiting from the growing demand for minimally processed and healthier food options. The global cranberry market is projected to reach $3.1 billion by 2030, reflecting the sustained popularity of this versatile fruit.
— Laurel Deppen