To address the growing concerns around ultraprocessed foods, the Non-GMO Project has introduced a new label called Non-UPF Verified. This label aims to set a high standard for identifying products that are free from the characteristics of ultraprocessing. Over 300 products have already been verified with this label, indicating a positive response from consumers and food companies.
What sets the Non-UPF Verified label apart is its comprehensive approach to evaluating products based on both ingredient integrity and processing methods. By focusing on these two aspects, the label not only serves as a marker for consumers but also encourages the industry to prioritize reformulation and the development of healthier food options.
In a recent interview, Megan Westgate, CEO, and Founder of the Non-GMO Project, discussed the organization’s decision to create a label for non-ultraprocessed foods. She emphasized the alignment of values between the Non-GMO Project and Non-UPF Verified, highlighting the shared commitment to food integrity, transparency, and informed choice.
The development of the Non-UPF Verified label was a result of years of research and collaboration. The pilot phase revealed challenges in defining ultraprocessed foods, particularly in terms of ingredient composition and processing methods. Lessons learned from the pilot phase led to refinements in the certification standard to account for different product categories and real-world scenarios.
The focus on both processing and ingredient composition in the Non-UPF Verified label underscores the importance of transparency in the food industry. By making processing visible to consumers, the label aims to empower individuals to make informed choices about the products they purchase.
Food and beverage brands have shown interest in the Non-UPF Verified label, with many viewing it as a framework for sourcing and formulation discussions. As consumer demand for transparency grows, the label has the potential to reach a wide audience, similar to the Non-GMO label.
While the rise of multiple labels and definitions for non-ultraprocessed foods may create confusion, Westgate believes that greater clarity and consistency are essential. She advocates for a national definition that reflects the complexity of the issue, ensuring that consumers have access to meaningful information about how their food is processed.
Overall, the Non-UPF Verified label aims to contribute to ongoing conversations about food integrity and transparency. By providing a rigorous standard for evaluating products, the label supports informed decision-making and encourages the industry to prioritize health and sustainability.