After four months of partnering with Sazerac, Kendall Jenner’s 818 Tequila is on track to have its most successful year since its launch in 2021. President of 818 Spirits, Lanay Jacobs, credits increased distribution from Sazerac for propelling 818 to…
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Sazerac
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Buffalo Trace Owner Sazerac to Acquire U.K.-Based Au Vodka Sazerac, the owner of Buffalo Trace, has announced the acquisition of U.K.-based ready-to-drink cocktail brand Au Vodka. This move further expands Sazerac’s presence in the U.K., which it considers an important…
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Sazerac Invests in 818 Tequila, Founded by Kendall Jenner Sazerac, the owner of Fireball, has made a minority investment in 818 Tequila, the beverage brand founded by Kendall Jenner. This strategic partnership makes Sazerac the exclusive U.S. sales and distributor…
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Sazerac, a prominent spirits company, is making a significant investment of over $1 billion in new and existing facilities. This expansion of production comes at a time when premium spirits are showing more resilience compared to other alcohol categories, despite…