label

The landscape of store brands has shifted, with private labels now seen as equal to national brands. This shift has opened up new opportunities for packaging partners across the board. Higher-income households are increasingly embracing private labels, leading to a…

Key Takeaways: Insightful Analysis: The introduction of California’s non-ultraprocessed seal by lawmakers aims to provide consumers with a clear and straightforward method of identifying healthier food options. However, the emergence of various other non-ultraprocessed food labels with differing definitions has…

Over 300 products from 23 different brands have now received verification as non-ultraprocessed under the Non-GMO Project’s Non-UPF Verified label, marking a significant expansion in the nine months since its launch. CEO of the Non-GMO Project, Megan Westgate, stated, “When…

Latest News: Gopuff has recently introduced its first-ever seasonal products as part of its expanded private label assortment. These limited-time offerings, including baked goods like cakes, cookies, and toaster pastries, are now exclusively available on the Gopuff mobile app. Since…

As the demand for GLP-1s and other nutritional trends continues to grow, Meijer is adapting its private label offerings to cater to specific dietary requirements. The retailer announced on Thursday that over 120 of its exclusive products contain at least…

Aldi Announces Plan to Remove 44 Ingredients from Private Label Assortment Aldi revealed on Wednesday its commitment to eliminating 44 ingredients from its private label products by December 2027. This move includes the removal of artificial preservatives, colors, flavors, and…

New FDA Guidelines Make it Easier for Companies to Use Natural Food Colors In a recent announcement, the FDA has updated labeling rules for food and beverage companies, allowing them to claim their products are free from artificial colors as…

Spindrift and Amy’s Kitchen Lead the Way in Non-UPF Certification Two well-known brands in the food and beverage industry, Spindrift sparkling water and Amy’s Kitchen frozen foods, have become pioneers in receiving certification under the Non-GMO Project’s new verification program.…

Key Takeaways: In 2025, private label product sales in the US reached a record $282.8 billion, marking a 3.3% increase from the previous year, outpacing national brands. Consumers and retailers continue to show strong interest in store-brand products due to…

Save A Lot has made a commitment to remove seven artificial dyes from all of its private label products by the end of next year, as announced by the discount grocery chain last week. Some of Save A Lot’s products,…