Kraft

Here’s a glimpse at some of the latest product ideas that have caught our attention. From premium mac & cheese to pickle beer and candy bars in the freezer aisle, these innovative offerings are sure to pique your interest. Kraft…

The Kraft Heinz Company has teamed up with the NFL in a groundbreaking five-year partnership, marking the CPG marketer as the league’s first global condiment partner. This collaboration includes iconic brands such as Heinz, Kraft, Velveeta, and Philadelphia, all of…

Kraft Mac & Cheese is jumping on the trend of high demand for fiber and protein among consumers. The iconic Kraft Heinz brand has introduced PowerMac, featuring 17 grams of protein and 6 grams of fiber. The development of PowerMac’s…

Dive Brief: Kraft Heinz announced on Wednesday the appointment of Nicolas Amaya as the new president of its North American business unit, the company’s largest market. Amaya, former president of Kellanova’s North American business, will replace Pedro Navio, who is…

Here are some interesting product ideas that have caught our attention recently. Some are innovative, some are delicious, and some are just plain surprising. We can’t cover every pitch we receive, so here are some highlights from our inbox. Kraft…

San Francisco City Attorney Files Lawsuit Against Ultraprocessed Food Manufacturers San Francisco’s city attorney has taken a groundbreaking step by filing a lawsuit against major ultraprocessed food manufacturers such as Kraft Heinz and Coca-Cola. The lawsuit alleges that these companies…

Leftovers is our collection of intriguing product ideas that have caught our attention. From surprising flavor combinations to innovative condiments, here are some unique food offerings that have recently hit the market. Kraft Mac & Cheese puts a twist on…

NEW YORK — Staying connected with consumers and maintaining brand relevance requires constant effort. Todd Kaplan, the CMO at Kraft Heinz, is responsible for managing 70 brands. Speaking at Advertising Week New York, Kaplan discussed the challenges marketers face in…

Summary: Kraft Heinz is testing an AI tool called The Cookbook to assist employees in accessing information about the company’s ketchup production process efficiently. The tool, developed in collaboration with Microsoft using Azure OpenAI, provides workers with access to 150…

Dive Brief: Kraft Heinz is set to divide into two separate entities, undoing much of the $46 billion merger that united one of the world’s largest food companies a decade ago. The first company will focus on sauces, spreads, seasonings,…