Kraft

Kraft Heinz is investing $30 million to upgrade a marshmallow and caramel plant in Kendallville, Indiana. The money will be used to enhance production lines and make broader improvements across the plant “to better position us to meet the evolving…

Key Points: PepsiCo and Kraft Heinz-owned better-for-you brands are under investigation in Texas for potentially adulterating products with cheaper oils. The investigation was prompted by a study from the University of California, Davis, revealing that many processed foods claiming to…

Kraft Heinz is focusing on innovation within its flagship brands to cater to consumers with dietary restrictions or preferences. Recent additions to their product lineup include a lactose-free version of Philadelphia cream cheese, a plant-based spread for vegans, gluten-free Velveeta…

Kraft Heinz is investing an additional $100 million in its turnaround plan, with a focus on marketing, the company stated in its Q2 earnings report. Marketing will now make up at least 6% of net sales in 2026, representing a…

New Jell-O Simply Line Offers Natural Ingredients Jell-O, known for its vibrant colors, is responding to consumer demand for natural ingredients by introducing Jell-O Simply, a new line without artificial dyes or sweeteners. These gelatin cups contain 25% less sugar…

Kraft Heinz is ramping up its marketing efforts as part of its turnaround strategy, with a focus on product innovation and consumer trends. Despite a slight increase in net sales in Q1, the company is doubling down on marketing spend…

Here’s a glimpse at some of the latest product ideas that have caught our attention. From premium mac & cheese to pickle beer and candy bars in the freezer aisle, these innovative offerings are sure to pique your interest. Kraft…

The Kraft Heinz Company has teamed up with the NFL in a groundbreaking five-year partnership, marking the CPG marketer as the league’s first global condiment partner. This collaboration includes iconic brands such as Heinz, Kraft, Velveeta, and Philadelphia, all of…

Kraft Mac & Cheese is jumping on the trend of high demand for fiber and protein among consumers. The iconic Kraft Heinz brand has introduced PowerMac, featuring 17 grams of protein and 6 grams of fiber. The development of PowerMac’s…

Dive Brief: Kraft Heinz announced on Wednesday the appointment of Nicolas Amaya as the new president of its North American business unit, the company’s largest market. Amaya, former president of Kellanova’s North American business, will replace Pedro Navio, who is…