New Jell-O Simply Line Offers Natural Ingredients
Jell-O, known for its vibrant colors, is responding to consumer demand for natural ingredients by introducing Jell-O Simply, a new line without artificial dyes or sweeteners. These gelatin cups contain 25% less sugar than traditional Jell-O options.
Kraft Heinz, Jell-O’s parent company, is committed to removing synthetic colors from its entire portfolio by 2027, including traditional Jell-O products.
Kraft Heinz Revitalizes Jell-O Brand
As part of Kraft Heinz’s efforts to drive growth and meet consumer preferences for simpler ingredients, the company is investing $600 million across its brands. CEO Steven Cahillane has identified Jell-O as one of the brands with potential for market success.
Investments in Jell-O and Lunchables are part of Kraft Heinz’s strategy to prioritize brands with growth opportunities. Cahillane emphasized the positive impact of strategic investments on brand performance.
Kraft Heinz’s recent focus on innovation includes a protein-fortified macaroni and cheese option and a premium pasta line. The company has also introduced a Capri Sun with electrolytes to cater to a unique market segment.
Jell-O Simply appeals to younger parents seeking lower sugar options for their children. With half of parents avoiding artificial sweeteners and many prioritizing sugar content, the new line meets evolving consumer preferences.
Kathryn O’Brien, head of marketing for desserts at Kraft Heinz, described the launch of Jell-O Simply as a significant step in the brand’s modernization journey, offering a balance of taste and quality ingredients.
The Jell-O Simply range includes vanilla, chocolate, banana, and strawberry mixes, as well as ready-to-eat options in orange, raspberry lemonade, and blueberry flavors.