Froot

WK Kellogg is set to completely eliminate artificial colors from Froot Loops and other cereals ahead of schedule, aiming to breathe new life into a category that has faced challenges in recent years. The company had already removed synthetic colors…

The Ferrero Group, best known in the U.S. for Nutella and golden-wrapped Ferrero Rochers, is expanding its American presence through a series of acquisitions and innovative changes to its core brands. The goal is to better compete with packaged sweets…