In a recent development, Boston Beer is facing potential damages of $175.5 million after a jury ruled in favor of packaging supplier Ardagh Metal Packaging. The lawsuit alleged that Boston Beer breached a contract for aluminum can purchases between 2021…
beer
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Here’s a glimpse at some of the latest product ideas that have caught our attention. From premium mac & cheese to pickle beer and candy bars in the freezer aisle, these innovative offerings are sure to pique your interest. Kraft…
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Celebrity Collaboration: George Clooney Teams Up with Casamigos Co-Founders for Nonalcoholic Beer Actor and director George Clooney is joining forces with his Casamigos co-founders, Mike Meldman and Rande Gerber, once again. This time, they are venturing into the world of…
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Tilray Brands, a cannabis and craft beer producer, has secured a licensing agreement with the Carlsberg Group for the production, marketing, and selling of Carlsberg’s beer portfolio in the U.S. The five-year agreement is set to commence in 2027, with…
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Heineken to Cut 6,000 Jobs in Cost-Cutting Move Heineken plans to reduce its workforce by up to 6,000 roles, representing about 7% of its employees, over the next two years. This decision comes as the company aims to lower costs…
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The future is looking bright for Boston Beer’s latest addition: Sun Cruiser. Following a successful test launch in 2024, the range of ready-to-drink vodka lemonades and iced teas has rapidly climbed to become the fourth-largest RTD spirit offering, as stated…
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Heineken CEO Dolf van den Brink to Step Down Heineken CEO and Chairman Dolf van den Brink will be leaving the company at the end of May after nearly six years at the helm. His departure follows the beer giant’s…
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Athletic Brewing Company Launches “Athletic January” Campaign for Dry January Athletic Brewing Company, known as the largest dedicated nonalcoholic brewer in America, is once again introducing its “Athletic January” campaign in celebration of Dry January. The campaign aims to promote…
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With the rise of the nonalcoholic beer category, hop water has carved out its own niche. Often referred to as the “LaCroix of beer,” hop water is a sparkling water infused with hops, offering a unique flavor profile without the…
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Molson Coors Explores New Acquisitions Beyond Beer Molson Coors is considering new acquisitions to diversify its portfolio beyond beer and combat declining alcohol sales. Newly appointed CEO Rahul Goyal revealed in an earnings call that the company is looking to…