Welcome to the US, Grenade Protein Bars!
Mondelez International, Inc. is thrilled to introduce the Grenade brand of protein bars to the United States market. Initially available at Amazon.com, GNC, The Vitamin Shoppe, and Bodybuilding.com, Grenade products are set to expand to more retail locations later this year.
Co-founder Alan Barratt shared, “We understand that today’s consumers seek products that not only taste great but also deliver on functionality, and that’s exactly what Grenade offers. As we establish a stronger presence in the US market, we look forward to providing more consumers with the bold flavors, high-protein nutrition, and unapologetic attitude that have garnered Grenade a loyal following worldwide.”
With 20 grams of protein and only 1 gram of sugar, Grenade bars come in four flavors for the US launch, including a special collaboration with Mondelez’s Oreo brand.
Founded in the United Kingdom in 2010 by Alan and Juliet Barratt, Grenade caught the attention of Mondelez International, leading to its acquisition in 2021.
In a recent interview with Food Business News, Mondelez International’s chairman and CEO, Dirk Van de Put, highlighted the company’s bar business as a key growth opportunity. He specifically mentioned Grenade as a standout product with its delicious protein bars that could outshine competitors in the US market.
Mondelez’s portfolio also includes other popular bar brands like Perfect Bar, Hu, and Clif, showcasing a diverse range of options for health-conscious consumers.