Cheez-It Introduces Cheez-It Protein Original Crackers
The popular snack brand Cheez-It is tapping into the protein trend with its latest offering. Cheez-It Protein Original crackers, with 7 grams of protein per serving, maintain the classic cheesy, crunchy, and salty flavor that fans love. This new product, set to hit shelves in October, provides consumers with a tasty way to increase their protein intake.
“At Cheez-It, we are always exploring innovative ways to satisfy our customers,” said Nicole Sorensen, vice president of marketing for Cheez-It. “Cheez-It Protein Original crackers combine the bold cheesy taste and satisfying crunch of Cheez-It with 7g of protein per serving, meeting the demand for a protein-packed snack.”
According to Circana’s Eating Patterns in America report, nearly half of U.S. adults are actively seeking to include more protein in their diets. In fact, a study by Innova Market Insights revealed that protein is the top product attribute consumers look for in snacks, with 63% of people prioritizing protein content in their snack choices.
As consumers navigate economic challenges and prioritize health-conscious choices, mainstream brands are responding by incorporating protein into their products. Campbell’s Company recently announced plans to add protein to Goldfish crackers, following the lead of PepsiCo’s Doritos, Kraft Heinz’s Mac & Cheese, J&J Snack Foods’ Super Pretzels, and Mars’ Eggo waffles in launching protein-enhanced extensions.