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Here are some interesting product ideas that have caught our attention recently. From Pringles’ new thickest crisp to Pop-Tarts’ collaboration with BuzzBallz and Snoop Dogg’s new popsicles, there’s a lot going on in the world of snacks and beverages.
Pringles Introduces Thicker Chips for Dipping
Pringles is shaking things up with their new Dippers line, featuring thicker chips designed specifically for dipping. These sturdier chips come in original, French onion, and bacon cheddar flavors, making them perfect for all your snacking needs.
According to Eileen Flaherty-Yao, senior director of salty at Mars Snacking North America, “Our iconic parabolic shape is now thicker and wavier than ever – built to handle any dipping style from light dips to heavy scoops.”
Other brands, like Tostitos, are also focusing on pairing their products with dips as consumers look for customizable flavor combinations and snacks that can double as light meals.
The refrigerated dips category has seen significant growth, with volume sales increasing by 3.7% in recent years.
— Sarah Zimmerman
Pop-Tarts x BuzzBallz Collaboration
Pop-Tarts and BuzzBallz have teamed up to bring you a limited-edition collection of alcoholic drinks inspired by your favorite breakfast treats. With flavors like Frosted S’mores and Frosted Brown-Sugar Cinnamon, these drinks are sure to add some excitement to your day.
Targeted at millennial consumers interested in 1990s nostalgia, the BuzzBallz Pop-Tarts collection is part of a growing trend of traditional brands tapping into their roots to attract new audiences.
With alcohol content of 15% by volume, these drinks are meant for legal drinking aged consumers and are priced at $3.99 each.
— Laurel Deppen
Snoop Dogg’s Snoopsicles
Snoop Dogg is bringing a cool twist to his brand with the launch of Snoopsicles by Dr. Bombay. These sherbet-based popsicles come in raspberry, cherry, and lime flavors, offering a refreshing and nostalgic treat for hot summer days.
Available exclusively at Costco, Snoopsicles are made with real fruit juice and no artificial colors, catering to the demand for healthier frozen treats made with quality ingredients.
Dr. Bombay, known for its unique blend of sherbet and ice cream, is expanding its product range with the introduction of popsicles, aiming to reach a wider audience and create new usage occasions for its offerings.
— Christopher Doering