Dive Brief:
- Bazooka Brands introduces Go Wandr, a new candy brand inspired by flavors from around the world to cater to the increasing demand for international tastes and textures.
- Go Wandr’s first product, Mini Mochi Gummy, will debut on TikTok Shop this fall before becoming available in stores early next year. This innovative treat combines the popular gummy candy trend in the U.S. with Japanese mochi, known for its unique texture and taste.
- Bazooka recognizes the opportunity in the candy market for international flavors, citing the influence of social media in popularizing confections like Swedish gummies and viral Dubai chocolate.
Dive Insight:
Bazooka, a well-known brand for products like bubblegum, Ring Pop, and Push Pop, is leveraging social media trends with the launch of Go Wandr. The brand aims to offer a diverse selection of candies from different parts of the world, tapping into the curiosity and adventurous spirit of today’s candy enthusiasts.
“Go Wandr fills a gap in the market and represents a new chapter for Bazooka Brands,” said Dave Dreyer, CMO of Bazooka Brands. “As consumers increasingly discover global trends through social media and culture, Go Wandr is designed to cater to their evolving tastes and preferences.”
Social media has played a significant role in driving interest in global flavors, with Bazooka highlighting the success of Swedish candy and the growing popularity of spicy confections. Go Wandr aligns with Bazooka’s focus on creating unique texture combinations, offering customers an interactive and enjoyable eating experience.
Featuring two flavor blends – fruity mix and berry mix – Go Wandr’s mochi gummies promise a delightful combination of textures and flavors. Bazooka plans to introduce more candies under the Go Wandr brand in the future.