Home Food News Leftovers: Tostitos enters the refrigerated aisle | Modelo launches first high ABV beer

Leftovers: Tostitos enters the refrigerated aisle | Modelo launches first high ABV beer

by amazonskylers

Welcome to Leftovers, where we explore the latest product innovations making waves in the market. From intriguing concepts to delicious new flavors, we sift through our inbox to bring you the most exciting ideas.

Tostitos Makes a Fresh Entrance to the Refrigerated Aisle

Tostitos, a brand under PepsiCo, is set to debut its first guacamole dip, marking its debut in the refrigerated section.

The new offering, named Tostitos Chunky Guacamole: Mild, Hint of Lime Flavored Dip, is crafted with Hass avocados and contains no artificial colors or preservatives. Perfect for dipping with Tostitos or other tortilla chips, this dip is scheduled for release this fall.

Courtney Larson, vice president of PepsiCo Foods U.S., expressed excitement about the launch, stating, \”With Tostitos Chunky Guacamole, we’re bringing the iconic Tostitos experience into the refrigerated aisle for the first time.\”

As avocado consumption continues to rise, driven by health trends and a demand for global flavors, Tostitos aims to capitalize on this trend with their new refrigerated dip, offering consumers a fresh snacking and entertaining option.

PepsiCo has a history of expanding its snack brands into the refrigerated dip category, as seen in their Doritos-inspired dips introduced in 2022.

— Sarah Zimmerman

Modelo Introduces High ABV Beer to Appeal to Younger Consumers

Modelo is targeting Generation Z with a new, high-alcohol offering.

Modelo Chelada Suprema blends Mexican-style beer with fruit flavors, boasting an 8% alcohol-by-volume content. Available in 24-ounce cans and two flavors—Mangonada and Tropical—the beer aims to provide a bold and authentic Mexican taste.

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By launching Modelo Chelada Suprema, the brand seeks to cater to the growing interest among younger consumers for high-alcohol, ready-to-drink beverages with unique international flavors.

Building on their success with the Michelada-inspired Chelada line, Modelo continues to innovate in the beverage space to meet evolving consumer preferences.

— Laurel Deppen

Jolly Rancher Infuses Flavor into Ready-to-Drink Tea

Jolly Rancher collaborates with Ryl Tea to bring its iconic flavors to the world of ready-to-drink beverages.

The partnership between the candy giant and Ryl Tea results in a range of iced teas featuring Jolly Rancher’s popular flavors such as blue raspberry, green apple, and cherry. These teas offer zero sugar, minimal calories, and added antioxidants.

By blending bold, nostalgic tastes with better-for-you ingredients, the Jolly Rancher x Ryl Tea iced teas provide a refreshing and flavorful beverage option for today’s consumers.

Ryl Tea sees the collaboration as an opportunity to differentiate itself in the competitive beverage market and attract a new generation of beverage enthusiasts.

Get your hands on these Jolly Rancher iced teas at major retailers like Target and Walmart, with the cherry flavor exclusively available at Target.

— Christopher Doering

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