Heartland Food Products Acquires Whole Earth Brands’ Americas Business Heartland Food Products, the owner of Splenda, has announced an agreement to acquire the Americas business of sweetener maker Whole Earth Brands, which includes the rival sugar substitute brand Equal. The…
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Splenda
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Key Takeaways: Insightful Analysis: The recent acquisition by Heartland of SLIMFAST is a strategic move to expand its presence in the better-for-you market segment. By adding a well-known brand like SLIMFAST to its portfolio, Heartland is not only catering to…