Key Takeaways: PepsiCo is set to remove artificial colors from three of its top Gatorade flavors this fall, as part of a larger brand refresh aimed at repositioning Gatorade beyond sports performance. Gatorade’s fruit punch, lemon lime, and orange varieties…
Tag:
refresh
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Key Takeaways: Ortega, a Mexican-inspired food products brand under B&G Foods, has undergone a brand refresh with a new logo, packaging, and brand platform called “Now it’s a Fiesta.” Schafer Condon Carter, the brand’s agency of record since December 2024,…
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Dive Brief: SkinnyPop, a Hershey Company brand, has launched a new celebrity-driven rebrand in an effort to expand its presence in the ready-to-eat popcorn market. The campaign, titled “Popular for a Reason,” features Jennifer Aniston and introduces new packaging and…
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Exciting Changes in Keurig Dr Pepper’s Executive Team Keurig Dr Pepper recently announced significant changes to its executive leadership team, including the appointment of Justin Whitmore to oversee the company’s energy drinks business, which includes Ghost and a stake in…