product

Saint James Tea is expanding its product line beyond iced tea with yerba mate, marking the brand’s first product extension in its five-year history. Co-founder and co-CEO Brenden Cohen explained that Saint James sought a new product with higher caffeine…

Latest News: Gopuff has recently introduced its first-ever seasonal products as part of its expanded private label assortment. These limited-time offerings, including baked goods like cakes, cookies, and toaster pastries, are now exclusively available on the Gopuff mobile app. Since…

Food companies are reevaluating their product offerings, choosing to focus on a smaller number of SKUs with a more targeted approach rather than a wide variety of products, according to Mihir Tamhankar, principal at Kearney, at the Food Manufacturing Summit.…

Dive Brief: PepsiCo Foods has introduced a new line of products in collaboration with popular creators Madison Beer, iShowSpeed, and Dude Perfect, as reported by Marketing Dive. Named Flavor Swap, the products combine different flavors from PepsiCo’s portfolio and are…

As part of a significant cost-cutting review, PepsiCo is streamlining its product offerings by nearly 20% in response to a slowdown in consumer spending and pressure from an activist investor. The company, known for brands like Doritos and Mountain Dew,…

Powerade Introduces Power Water, Its First Product Innovation in Over Five Years Powerade is making a splash in the enhanced water market with the launch of its latest product innovation. Powerade Power Water, a flavored water packed with 50% more…

Key Takeaways: The FDA announced its plan to revoke more than 50 outdated standards of identity for various food products, deeming them unnecessary. The removal of these standards is part of a larger initiative to review over 250 identity standards,…

Addressing Global Food Regulations for F&B and CPG Manufacturers The tightening of global food regulations is driving changes in new product development practices for food and beverage (F&B) and consumer packaged goods (CPG) manufacturers. It is crucial to navigate these…

General Mills has maintained its progress in making its entire packaging portfolio recyclable or reusable at 93% in fiscal year 2024, the same rate reported the previous year. The company has set a target to achieve 100% recyclable or reusable…

Exciting News from Heinz and Mustard Collaboration! Heinz has joined forces with the renowned producer Mustard for an innovative new campaign, as revealed to Marketing Dive. The campaign made its debut during the Grammy Awards on Feb. 2 with a…