marketing

Svedka has decided to revamp an old marketing concept following its acquisition by Sazerac last year, as part of the brand’s efforts to reintroduce itself to modern consumers. Back in the mid-2000s, the vodka maker gained recognition by positioning itself…

Kraft Heinz is ramping up its marketing efforts as part of its turnaround strategy, with a focus on product innovation and consumer trends. Despite a slight increase in net sales in Q1, the company is doubling down on marketing spend…

Mondelēz International to Review Creative Agencies in the U.S. Mondelēz International is set to evaluate its creative agencies in the U.S., as confirmed by a spokesperson for the packaged foods company. This decision follows the appointment of Travis Freeman, previously…

Mondelēz International, the company behind Oreo cookies, Chips Ahoy!, Ritz, and Perfect Bar, has developed a cutting-edge generative artificial intelligence tool called AIDA (AI + Data). This innovative tool, created at a cost of over $40 million, empowers Mondelēz to…

New Insights: General Mills has reported fiscal 2026 first quarter results that met expectations, with a 1% decrease in organic volume and a 3% decrease in organic net sales, according to a press release. While the results for the period…

To leverage the power of social media in marketing, CPG brands are shifting towards a social-first approach. With the rise of platforms like TikTok and the influence of Gen Z consumers, companies are reallocating their ad budgets and acquiring social-savvy…

Key Highlights: Starry, a lemon-lime soda brand owned by PepsiCo, is offering its product for free when temperatures reach 100 degrees this summer to position itself as a refreshing choice for consumers. The campaign, known as “100 Degrees, 100% Off,”…

Coca-Cola’s Resilient Growth Strategies Coca-Cola’s second-quarter earnings report revealed a 5% organic revenue growth despite a 1% decline in global unit case volume. The company remains optimistic about delivering a 5% to 6% organic revenue growth for the year. Marketing…

PepsiCo has officially entered the prebiotic soda market with the completion of its $1.95 billion acquisition of Poppi, a brand that has contributed to the growth of the functional beverage category. The functional beverage market is projected to reach $62…

BodyArmor is unveiling a fresh new look this month, along with its largest national campaign to date, according to details shared with Marketing Dive. The goal is to differentiate the Coca-Cola-owned sports drink from an increasingly crowded market since its…