market

Proda, a protein soda brand, has recently welcomed Justin Timberlake and Jessica Biel as co-founders in an effort to expand into the mainstream market. The company, established earlier this year, offers a beverage with 10 grams of whey protein per…

Exciting News from Coca-Cola Coca-Cola is jumping on the better-for-you soda trend by adding prebiotic fiber to Coca-Cola Zero Sugar, Sprite Zero Sugar, and Fresca. These new sodas will be available in select areas starting at the end of October.…

With Mondelēz International at the helm, Tate’s Bake Shop is dominating the chocolate chip cookie market, appealing to consumers seeking premium indulgences in an uncertain economy. Acquired by Mondelēz in 2018 for approximately $500 million, Tate’s has become a cornerstone…

Jameson Announces Official Sponsorship of NFL Jameson has unveiled a multiyear partnership with the NFL, becoming the official spirits sponsor of the league. This collaboration brings together the top Irish whiskey brand with the most popular sport in the U.S.,…

Leftovers is our roundup of product ideas making waves in the market. From intriguing to amazing, we can’t cover them all, so here are some highlights from our inbox. McCormick selects Black Currant as the Flavor of 2026 Herbal flavors…

US Lawmakers Close Legal Loophole Allowing THC Products from Hemp Lawmakers in the United States have taken action to close a legal loophole that previously allowed food and beverage companies to offer THC products derived from hemp. This move is…

Powerade Introduces Power Water, Its First Product Innovation in Over Five Years Powerade is making a splash in the enhanced water market with the launch of its latest product innovation. Powerade Power Water, a flavored water packed with 50% more…

Michelle Obama’s Plezi Nutrition is finding success in the world of healthier beverages by focusing on quality over quantity. Founded by the former first lady in 2023, Plezi set out to create nutritious drinks for children with reduced sugar content…

The Impact of Tariffs on the Global Spice Market President Donald Trump’s tariff policy is sending shockwaves through the global spice market, with tariffs as high as 50% set to take effect on Aug. 1 for countries without bilateral trade…

Canadian Cannabis Giant Expands into U.S. Market with Hemp-Based Drinks Tilray Brands, Canada’s largest cannabis producer, is making a bold move into the hazy U.S. market with an expansion of hemp-based drinks. The company has strategically expanded its presence in…