Dive Brief: Sprinter, the vodka soda brand founded by Kylie Jenner, is venturing into the functional beverage sector with the introduction of drink mix-ins aimed at promoting skin health. The new product, k2o by Sprinter, features electrolytes combined with bioactive…
Tag:
hydration
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Greater Than, a coconut water company, is rebranding itself as a women’s hydration beverage. Originally founded in 2010 as a sports drink free from synthetic dyes, artificial flavors, or sweeteners, the company has undergone a comprehensive rebranding with a new…
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Introducing Caliwater: The New Celebrity-Backed Beverage Taking the Market by Storm Anaheim, Calif. — Caliwater, founded by actor Oliver Trevna and actress Vanessa Hudgens, is redefining the hydration game with its innovative prickly pear cactus-based drink. Trevna, a former coconut…
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BodyArmor is once again the official sports drink of the NCAA, starting with the 2026 March Madness tournament and a fresh take on its “Choose Better” campaign. BodyArmor will continue as the sponsor of the NCAA, following its previous sponsorship…
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Powerade Introduces Power Water, Its First Product Innovation in Over Five Years Powerade is making a splash in the enhanced water market with the launch of its latest product innovation. Powerade Power Water, a flavored water packed with 50% more…
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Food News
The Weekly Sip: Monster shuts down craft beer plant amid alcohol woes | Jamba Juice gets into powdered hydration
The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product lines to big investments and controversial topics, this column aims to quench the thirst for developments in…
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Food News
The Weekly Sip: ‘Call Her Daddy’ podcast host debuts hydration drink | Molson Coors doubles down on Banquet
The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product lines to big investments and controversial topics, this column aims to quench the thirst for developments in…
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Food News
The Weekly Sip: Lionel Messi enters hydration drinks game | NFL’s Gronkowski invests in Casa Azul
The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product lines to big investments and controversial topics, this column aims to quench the thirst for developments in…