Dive Brief: Nutrabolt’s C4 brand is teaming up with Hershey to launch a range of energy drinks and protein powders featuring some of Hershey’s popular brands. Nutrabolt has obtained licensing rights from Hershey for these brands. The collaboration will kick…
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Hershey
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Hershey Partners with Shaquille O’Neal to Launch Shaq-A-Licious XL Gummies Hershey is teaming up with basketball legend Shaquille O’Neal to introduce Shaq-A-Licious XL Gummies, a new line of gummy candies. Available in Original and Sour varieties, the Original gummies come…
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Key Highlights: Michael Del Pozzo has been appointed as the new president of U.S. Confection at Hershey, overseeing popular brands like Kisses, Reese’s, and Jolly Rancher. Del Pozzo brings extensive experience from his 23-year tenure at PepsiCo, where he successfully…
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