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After four months of partnering with Sazerac, Kendall Jenner’s 818 Tequila is on track to have its most successful year since its launch in 2021. President of 818 Spirits, Lanay Jacobs, credits increased distribution from Sazerac for propelling 818 to…

Omaha Steaks is focusing on building loyalty among younger consumers by shifting away from ambiguous marketing language in order to clearly convey the credibility that comes with operating its American-raised meat delivery business for over a century. The company introduced…

Dive Brief: PepsiCo Foods has introduced a new line of products in collaboration with popular creators Madison Beer, iShowSpeed, and Dude Perfect, as reported by Marketing Dive. Named Flavor Swap, the products combine different flavors from PepsiCo’s portfolio and are…

Mondelēz International took a closer look at its Chips Ahoy! brand just before and during the early days of the COVID-19 pandemic to better engage with the next generation of snackers. The 62-year-old cookie brand aimed to attract interest from…

Kendall Jenner’s 818 Tequila recently unveiled a new social media campaign and product launch aimed at capturing Gen Z’s love for “little treat culture” and merging fashion with functionality. This initiative coincides with the brand’s celebration of 818 Day on…

Exciting Product Launches in the Health and Wellness Industry Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream…

The Gaming Industry’s New Secret Weapon: Respawn by Razer Gamers worldwide are constantly seeking ways to enhance their focus and energy levels, whether they’re competing in esports tournaments or unwinding with a casual gaming session. While energy drinks and caffeinated…

Key Points: Coca-Cola has introduced Sprite + Tea, a limited-time offering inspired by a viral TikTok trend. The beverage, available in regular and zero sugar varieties, will be in stores until October. Coca-Cola’s strategy of launching unique flavor combinations aims…

The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product lines to big investments and controversial topics, this column aims to quench the thirst for developments in…

Key Points: Coca-Cola is relaunching its iconic “Share a Coke” campaign with a focus on engaging Gen Z consumers through shareability, customization, and digital experiences. The campaign, created by WPP Open X, includes personalized Coke bottles and cans, a QR…