Drink

Summary: Constellation Brands, known for its beer portfolio, is acquiring the emerging ready-to-drink cocktail brand SpikedAde for $75 million, with a potential additional payout based on performance. SpikedAde, a vodka-based sports drink with zero sugar and 100 calories, has a…

Nestlé USA Introduces Gerberlyte for Pediatric Rehydration Nestlé USA is expanding the Gerber brand into the pediatric rehydration market with the launch of Gerberlyte. This electrolyte drink is designed to treat mild-to-moderate dehydration in children aged one to three. With…

PepsiCo is revamping its Muscle Milk brand to offer more protein with nearly half the ingredients in order to stand out in a crowded market. The new Muscle Milk formula contains no artificial sweeteners, flavors, or colors, setting it apart…

Energy Drinks Boost Sales for Casey’s General Stores Casey’s General Stores recently reported a 4% same-store sales increase in its fiscal third quarter, with energy drinks playing a significant role in this growth. The Iowa-based retailer is not alone in…

Key Takeaways: Insightful Analysis: The recent acquisition signifies a significant move for Mark Anthony Group, under the leadership of CEO Phil Rosse. With a goal to expand their presence in the global alcohol market, this acquisition marks a strategic step…

Kim Kardashian Partners with Clean-Energy Drink Company Update as Co-Founder Update, a clean-energy drink company initially introduced in 2022 by entrepreneur Daniel Solomons, is relaunching with Kim Kardashian onboard as a co-founder. The drink is made with paraxanthine, a caffeine…

Leftovers is our roundup of product ideas making waves in the market. From intriguing to amazing, we can’t cover them all, so here are some highlights from our inbox. McCormick selects Black Currant as the Flavor of 2026 Herbal flavors…

Key Takeaways: Monster Beverage Corporation is preparing to introduce a new line of energy drinks tailored specifically for women, following the success of similar products from competitors like Celsius. Flrt is scheduled to debut in select channels in the first…

Dive Brief: Influencer Logan Paul’s Prime Hydration is suing sports drink competitor Más+ by Messi for allegedly making misleading statements about professional athlete Lionel Messi’s involvement in the product’s creation and development. Attorneys for Prime say that Más+ falsely claims…

V8 Energy Drink Launches New Powdered Mixes for Convenient Caffeination Dive Brief: The Campbell’s Company introduces a powdered version of its popular V8 Energy Drink that can be easily mixed with water for on-the-go caffeination. Available in Peach Mango, Strawberry…