Nestlé Enhances Paid Media Strategy in the Creator Economy As marketing dollars continue to flow into the creator economy, Nestlé is taking steps to optimize how it leverages social content for paid media. The CPG giant, known for brands like…
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Dive Brief: General Mills has unveiled a new social-first sketch comedy series aimed at promoting various brands within its packaged foods portfolio. The series, titled “The Snacktime Sketch Show,” consists of four episodes, each targeting a different comedic theme. The…
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NEW YORK — Although Advertising Week New York is seeing more discussion tracks focused on performance marketing and commerce media, attention-grabbing brand-building ideas still hold the spotlight. PepsiCo Foods is set to showcase a case study at the annual confab…