beverages

KANSAS CITY — The beverage industry is buzzing with new products that offer functional benefits. Nestle’s Gerber brand is launching Gerberlyte, an oral rehydration solution specifically designed for children. This beverage is packed with coconut water, electrolytes, and 25% of…

In today’s beverage landscape, consumers are seeking more than just hydration. Beverages now play a vital role in supporting health and wellness goals, offering a variety of functional benefits. Mayuresh Bedekar from Glanbia Nutritionals notes that consumers are increasingly interested…

Celebrities Making a Splash in the Beverage Industry Even when the cameras aren’t rolling, movie stars and musicians are lending their star power to a different venture — beverages. The Kardashian family has been one to watch in the beverage…

Despite a recent decline in alcohol sales, the impact is not uniform across the industry. While some products are experiencing a surge in sales, others are struggling to maintain their market share in convenience stores. According to a Gallup poll,…

Healthy Drink Choices: A Key Component of a Balanced Lifestyle When it comes to maintaining a healthy lifestyle, diet and exercise are essential factors. However, the beverages we choose to consume also play a significant role in supporting our overall…

Private Label Sales Surge Ahead of National Brands Dive Brief: Private label sales have outpaced national brands, with a 4.4% increase in all outlets during the six months ending June 15. In comparison, national brands only saw a 1.1% growth,…

When you stroll through the aisles of your local grocery store, be prepared to be amazed by the array of functional drinks, bars, and snacks that are bursting with innovation. From promoting gut health to enhancing skin health and cognitive…

PepsiCo Appoints Mark Kirkham as CMO of U.S. Beverages PepsiCo has announced the appointment of Mark Kirkham as the Chief Marketing Officer of U.S. beverages, effective April 7. Kirkham, who brings over 14 years of experience at the company, will…

Exciting News: Former NBA star Shaquille O’Neal has made an investment in BeatBox Beverages, a popular brand of ready-to-drink cocktails known for their high alcohol content. The financial details of the deal remain undisclosed. Additionally, the brand has introduced a…

With natural coloring sources now being used in approximately 50% of new beverages in the U.S., the trend towards natural colorants over synthetic ones is unmistakable. This shift has been largely driven by recent regulatory changes, including the ban on…