betterforyou

Exciting News: Barilla Group Acquires Goodles, a Better-For-You Mac and Cheese Brand Barilla Group has made a significant move by acquiring the better-for-you mac and cheese brand, Goodles. This acquisition will bring new opportunities for growth and innovation for both…

Zevia Faces Pressure from Activist Investor to Sell Zevia, a popular better-for-you soda brand, is currently under pressure from activist investor Kanen Wealth Management to explore strategic alternatives, including a potential sale. Kanen, which owns about 4% of Zevia’s outstanding…

Ferrero Group to Acquire Purely Elizabeth, Expanding Presence in U.S. Breakfast Market Italian confectionery giant Ferrero Group has announced its acquisition of Purely Elizabeth, a popular oatmeal and granola brand known for its better-for-you products. The undisclosed deal is expected…

With the increasing demand for protein and better-for-you ingredients, reformulation has become a necessity rather than just an opportunity. ADM, a leading ingredients supplier, is at the forefront of this effort at its facility in Erlanger, Kentucky. The Erlanger campus…

Bel Group Acquires Ingenuity Foods, Brainiac Brands Bel Group, the owner of GoGo squeeZ, has acquired Ingenuity Foods, the maker of Brainiac functional fruit snacks designed to improve brain health. This strategic acquisition aims to expand Bel Group’s better-for-you snacking…

Laird Superfood Expands with Acquisition of Terrasoul Superfoods Overview: Laird Superfood is investing $48 million to acquire Terrasoul Superfoods, known for their nuts, powders, baking ingredients, and functional beverage mix-ins. The funding for this acquisition comes from Nexus Capital Management,…

Kim Kardashian Partners with Clean-Energy Drink Company Update as Co-Founder Update, a clean-energy drink company initially introduced in 2022 by entrepreneur Daniel Solomons, is relaunching with Kim Kardashian onboard as a co-founder. The drink is made with paraxanthine, a caffeine…

Horizon Family Brands has acquired Maple Hill Creamery, an organic dairy company, to solidify its position in the better-for-you food and beverage market. The financial details of the transaction were not disclosed. Founded in 2009 and based in New York,…

Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can’t write about everything that we get…

The Yasso brand, known for its low-calorie frozen treats, is introducing new frozen Greek yogurt pints in 14-ounce containers. Each pint contains up to 19 grams of protein and approximately 400 calories, with no artificial colors, flavors, or sugar alcohols.…