betterforyou

With the increasing demand for protein and better-for-you ingredients, reformulation has become a necessity rather than just an opportunity. ADM, a leading ingredients supplier, is at the forefront of this effort at its facility in Erlanger, Kentucky. The Erlanger campus…

Bel Group Acquires Ingenuity Foods, Brainiac Brands Bel Group, the owner of GoGo squeeZ, has acquired Ingenuity Foods, the maker of Brainiac functional fruit snacks designed to improve brain health. This strategic acquisition aims to expand Bel Group’s better-for-you snacking…

Laird Superfood Expands with Acquisition of Terrasoul Superfoods Overview: Laird Superfood is investing $48 million to acquire Terrasoul Superfoods, known for their nuts, powders, baking ingredients, and functional beverage mix-ins. The funding for this acquisition comes from Nexus Capital Management,…

Kim Kardashian Partners with Clean-Energy Drink Company Update as Co-Founder Update, a clean-energy drink company initially introduced in 2022 by entrepreneur Daniel Solomons, is relaunching with Kim Kardashian onboard as a co-founder. The drink is made with paraxanthine, a caffeine…

Horizon Family Brands has acquired Maple Hill Creamery, an organic dairy company, to solidify its position in the better-for-you food and beverage market. The financial details of the transaction were not disclosed. Founded in 2009 and based in New York,…

Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can’t write about everything that we get…

The Yasso brand, known for its low-calorie frozen treats, is introducing new frozen Greek yogurt pints in 14-ounce containers. Each pint contains up to 19 grams of protein and approximately 400 calories, with no artificial colors, flavors, or sugar alcohols.…

Dive Brief: Actor and producer Ben Stiller has launched a new better-for-you soda called Stiller’s Soda, aiming to provide consumers with a healthier option that still tastes like traditional soda. Stiller’s Soda comes in three flavors – root beer, lemon…

The co-founder of Olipop, Ben Goodwin, established the brand in 2018 with a mission to revolutionize the $97 billion soda industry by offering a healthier alternative. As beverage giants like Coca-Cola and PepsiCo expand their presence in the better-for-you category,…

Introducing Spindrift Soda: A Clean-Label Alternative to Traditional Sodas Spindrift, well-known for its seltzer made with fresh squeezed fruit juice, is now venturing into the better-for-you soda market with the launch of Spindrift Soda. Unlike traditional sodas, Spindrift Soda does…