Powerade Introduces Power Water, Its First Product Innovation in Over Five Years
Powerade is making a splash in the enhanced water market with the launch of its latest product innovation. Powerade Power Water, a flavored water packed with 50% more electrolytes than its competitors, is set to hit stores nationwide in 2026. The refreshing drink comes in four delicious flavors: mountain berry blast, strawberry kiwi, tropical pineapple, and watermelon.
Sabrina Niland, Vice President of Innovation, Strategy, and Chief of Staff for BodyArmor Sports Nutrition, shared that functional water is a natural fit for Powerade. This launch marks the brand’s first major innovation since Coca-Cola’s relaunch of Powerade in 2023, which included new packaging and formulation.
Since its refresh, Powerade has experienced remarkable growth, with seven consecutive quarters of gaining market share. Niland described the brand’s previous state as “an amazing sports brand trapped in a soda company,” highlighting the positive transformation it has undergone.
The functional water market has been booming as electrolyte-infused beverages appeal to a broader range of consumers beyond just athletes. These products promise to enhance performance and hydration for various individuals. According to data from Spins, the market generates $750 million in monthly sales, with a 13% growth from 2023 to 2024 in the enhanced water segment.
Power Water will initially launch regionally in retail stores starting in October before expanding nationwide on shelves and through Amazon in 2026. This product will be the first from Powerade to be manufactured and distributed by Coca-Cola’s bottlers, a move that Niland believes will significantly boost consumer awareness of the brand.
Following Coca-Cola’s acquisition of BodyArmor in 2021, the company has been striving to capture a larger share of the sports drink market. By leveraging the Powerade and BodyArmor brands, Coca-Cola aims to offer consumers a comprehensive range of benefits, from emotional to functional hydration.
Niland emphasized the distinct positioning of Powerade and BodyArmor, with Powerade focusing on performance fueling and BodyArmor catering to natural and better-for-you hydration. With the introduction of Power Water, the brand expands into the functional water category, providing consumers with more choices to meet their specific needs.
Looking ahead, Niland stated that Powerade will continue to innovate in alignment with consumer preferences, ensuring that the brand evolves alongside changing trends and demands.