Home Food News Howtian debuts innovation in stevia sweetener market

Howtian debuts innovation in stevia sweetener market

by amazonskylers

Introducing SoPure Dorado: A Natural Stevia Extract

Howtian, a leading global wholesale ingredient provider, has recently unveiled SoPure Dorado, an unrefined golden stevia extract. This sweetener is minimally processed, plant-based, and boasts zero calories, catering to consumers who prioritize natural ingredients.

Health-Conscious Consumers Drive Demand

Healthier ingredients are gaining popularity among consumers seeking to reduce their intake of sugar, sodium, and calories. According to a recent survey by Innova Trends, 67% of consumers are actively looking to cut back on over-processed foods.

Howtian, known for its natural sweeteners and functional ingredients, is tapping into this trend with SoPure Dorado. Tom Fuzer, the vice president of market strategy at Howtian, emphasized the company’s commitment to providing natural benefits without extensive processing.

Unique Features of SoPure Dorado

SoPure Dorado is versatile, suitable for a range of products including tabletop sweeteners, liquid sweeteners, and syrups. Its high concentration of steviol glycoside compounds allows for a simplified extraction process, maintaining the natural golden color of the stevia leaves.

The golden hue of SoPure Dorado holds cultural significance, symbolizing purity and natural goodness. This unique product resonates with consumers looking for a natural alternative to traditional sweeteners.

As the sweetener market evolves, with a growing emphasis on reducing sugar intake, products like SoPure Dorado are poised to meet the changing demands of health-conscious consumers.

See also  Wine sales slump as long-term decline continues

You may also like

Leave a Comment