General Mills Appoints Asheesh Saksena as Chief Strategy and Growth Officer General Mills is focusing on growth with the recent appointment of Asheesh Saksena as its chief strategy and growth officer. Saksena will be responsible for the company’s long-term growth…
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Food News
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Kraft Heinz Names Todd Kaplan as CMO for North America Business Kraft Heinz has announced the appointment of Todd Kaplan as the Chief Marketing Officer for its North America business, starting on August 5. Kaplan will lead the marketing efforts…
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New Product Launch: Ore-Ida and GoodPop have collaborated to introduce Fudge n’ Vanilla French Fry Pops, a frozen treat that combines the delicious flavors of sweet and salty. The limited-edition offering is now available nationwide online, just in time for…
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Homemade Cocktails: A New Player in the Mixers Space Homemade cocktails are on the rise, with a plethora of brands vying for the attention of budget-conscious consumers. One newcomer to the mixers market is aiming to elevate the at-home bar…
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Food News
From meatballs to deli dominance: How a former Mondelēz exec is building a $1B food company
When Adam Michaels got a surprise call in early 2022 about the CEO position at Mama Mancini’s, a small prepared food company, he was initially uninterested. The CPG veteran was content at Mondelēz International, orchestrating multi-million-dollar deals for the Oreo…
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Key Highlights: Pernod Ricard, a leading alcohol company, has established a new business unit focusing on its whiskey operations in the U.S. Richard Black, with over 23 years of experience in Pernod Ricard’s whiskey and cognac operations, has been appointed…
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Amid rising inflation and financial pressures on U.S. households, PepsiCo has announced plans to reduce prices on select snacks to cater to value-conscious consumers. The food and beverage giant, known for brands like Fritos, Doritos, and Pepsi, highlighted the shift…
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New Development: Tate & Lyle introduced a groundbreaking stevia composition called Optimizer Stevia 8.1, which promises a taste profile closest to sugar at a more affordable cost compared to other premium sweeteners. This versatile ingredient can be used in various…
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Ingredients in Focus: Specialty Food Ingredient Market The specialty food ingredient market is projected to experience significant growth between 2024 and 2030, according to a recent report from DataM Intelligence. Between changing dietary preferences, a growing population, and increasing consumer…
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2024 is poised to be the year of the influencer. Following the upheaval caused by the pandemic, many food and beverage companies swiftly transformed into e-commerce brands overnight. Influencers have emerged as the dominant force in marketing, leveraging their continuous…