Jack Link’s Protein Snacks, also known as Link Snacks, has recently appointed Jeff Caswell as the new President of North America, as announced on LinkedIn. Caswell brings with him a wealth of experience from his previous roles at Mid America Pet Food and Sabrosura Foods.
Troy Link, CEO of Link Snacks, praised Caswell’s leadership skills and understanding of consumer behavior, emphasizing his ability to drive growth in competitive markets.
Prior to joining Jack Link’s, Caswell held key positions at General Mills and Tyson Foods, where he played a pivotal role in launching new snack categories and driving business growth.
With Caswell at the helm, Jack Link’s aims to continue providing high-quality meat protein snacks for families across North America, solidifying its position as a top-selling brand in U.S. convenience stores.
Beef jerky remains a popular choice for consumers, especially during road trips or quick snack stops, making Jack Link’s a go-to brand in the market.