Bloom Nutrition Strengthens Partnership with Nutrabolt, Expands Market Reach
- Nutrabolt has increased its investment in supplement and beverage brand Bloom Nutrition to about $210 million, solidifying their strategic partnership.
- This latest investment, totaling about $160 million, marks a significant step in Nutrabolt’s commitment to expanding its portfolio and market presence.
- The collaboration between Nutrabolt and Bloom Nutrition not only enhances Nutrabolt’s product offerings but also deepens Bloom’s relationship with Keurig Dr Pepper.
Keurig Dr Pepper and Nutrabolt Benefit from Bloom Partnership
The investment in Bloom Nutrition not only benefits Nutrabolt but also provides opportunities for Keurig Dr Pepper, who has partnered with both companies.
Keurig Dr Pepper’s initial stake in Nutrabolt in 2022 paved the way for expanded distribution of C4 and Xtend Energy beverages, with the addition of Bloom Nutrition further diversifying their health and wellness portfolio.
The collaboration between Keurig Dr Pepper and Bloom Nutrition has led to the introduction of new energy beverages catering to a wider consumer base.
Following the latest investment, Bloom founders Mari Llewellyn and Gregory LaVecchia will continue to lead the brand’s strategic direction in close collaboration with Nutrabolt.
Nutrabolt’s ongoing support for Bloom’s growth underscores its commitment to expanding the brand’s presence in the wellness industry.
Bloom Nutrition’s expansion beyond its traditional product offerings to include energy drinks, sodas, and gummies reflects its commitment to innovation and meeting evolving consumer preferences.
The success of Bloom Sparkling Energy and other products has validated Nutrabolt’s investment strategy and opened up avenues for further collaboration.
The energy drink market, projected to reach $125 billion by 2030, continues to be a key growth area for beverage companies like Keurig Dr Pepper and PepsiCo.
With competitors like Anheuser-Busch and Molson Coors also entering the energy drink space, the industry is witnessing dynamic growth and innovation.