Nestlé Set to Revolutionize Frozen Pizza Market with DiGiorno Wood Fired Style Crust Pizza
Food giant Nestlé is gearing up to make a splash in the frozen pizza market, an area that has seen little innovation in recent years. According to Adam Graves, president of Nestle’s U.S. pizza and snacking division, DiGiorno Wood Fired Style Crust Pizza has the potential to be the next big thing in the $54 billion U.S. pizza industry.
Despite frozen offerings accounting for less than 15% of pizza sales, Graves sees a huge opportunity in the market. Consumers are increasingly looking for premium options in their food choices, and the demand for wood-fired pizza has been on the rise, with sales increasing by 56% over the last three years.
As more people look to replicate restaurant experiences at home, Nestlé aims to tap into this trend with its innovative new pizza offering. The company, which already commands a 30% share of the frozen pizza market through brands like DiGiorno, Jack’s, Tombstone, and California Pizza Kitchen, is ready to shake things up.
However, Nestlé has faced challenges in recent years, losing market share to competitors due to higher prices. DiGiorno, once a market leader, has slipped to second place behind Schwan’s Red Baron. To regain lost ground, Nestlé has adjusted its pricing strategy and introduced new innovations like DiGiorno Wood Fired.
DiGiorno Wood Fired will be available in four delicious varieties: Four Cheese, Italian Meat Trio, Supreme Speciale, and Premium Pepperoni, all crafted with artisanal flair. Priced at $6.49, these pizzas offer a more affordable alternative to local pizzerias.
Graves emphasized the importance of innovation in driving growth, noting that frozen pizza hasn’t seen a major breakthrough since stuffed crust was introduced a decade ago. With DiGiorno Wood Fired, Nestlé aims to position itself as a leader in the market, offering consumers a premium frozen pizza option they can trust.
Stay tuned for the launch of DiGiorno Wood Fired Style Crust Pizza and get ready to experience a new era of frozen pizza excellence!