Summary:
- Mondelēz International is investing approximately $79 million (or about 65 million Swiss Francs) in its Toblerone manufacturing facility in Bern, Switzerland. This investment highlights Toblerone’s commitment to the premium chocolate market and its goal to strengthen its global presence and position in world travel retail.
- Despite fluctuations in cocoa prices and market uncertainties, Mondelēz remains focused on meeting consumer demand for chocolate products.
Insight:
Mondelēz’s investment in the Bern plant, where 90% of Toblerone products are currently manufactured, aims to expand production capacity to meet the growing demand for premium chocolate. The company is upgrading its production line, chocolate and nougat-making facilities, infrastructure, and logistics to enhance efficiency and meet its target of becoming the leading player in the chocolate market by 2030.
Dirk Van De Put, CEO of Mondelēz, expressed confidence in the company’s chocolate portfolio, which includes brands like Cadbury and Milka, as a key factor in navigating market challenges. Despite price increases, Mondelēz’s chocolate business remains resilient, with 2024 sales reaching $11.2 billion.
Mondelēz’s collaboration with Lotus Bakeries in developing premium chocolate products demonstrates its commitment to innovation and meeting consumer preferences. By combining the flavors of Biscoff with Cadbury and Milka chocolates, Mondelēz aims to offer unique and indulgent treats to its customers.