Catching mackerel in the Shark Tank: How Fishwife became a sensation

Named after a term pays homage to the wives of fishermen who historically sold their husbands’ catches at markets, Fishwife has given tinned fish a second life no one could have predicted.

As much of the U.S. was busy perfecting sourdough and banana bread recipes during COVID-19, music business marketer Becca Millstein and her then-roommate, writer and podcaster Caroline Goldfarb (who has since departed the brand)<