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Pabst Brewing Introduces Pabst Light: A New Light Beer Option
Dive Brief:
- Pabst Brewing has launched Pabst Light, a light beer aimed at meeting consumer demand for lower-calorie brews with less alcohol content. Pabst Light contains 96 calories and 4.2% alcohol by volume per can.
- Kim Oakley, director at Pabst, mentioned that the new beer was formulated differently from past light options by the brand. Pabst Light offers a lighter alternative in the standard beer category with fewer calories.
Dive Insight:
Pabst, known for its classic Blue Ribbon beer, is venturing into the light beer category with Pabst Light, catering to a demographic seeking moderation in their beverage choices.
Pabst Light stands out with a unique taste profile, thanks to the use of El Dorado hops, typically found in craft beers. This move aims to provide consumers with a more robust flavor experience.
The company’s research revealed that consumers felt restricted by the stereotypical marketing of other light beers. Pabst aims to offer a beer that allows individuals to embrace their true selves without conforming to preconceived notions.
Unlike some competitors, Pabst remains focused solely on its beer offerings, rejecting the trend of flavored beverages and RTD cocktails. The company believes in the enduring popularity of beer and is committed to innovation within the beer category.
With changing consumer habits and economic factors influencing the beer market, Pabst is leveraging its distribution network and partnership with Anheuser-Busch to expand its reach and accessibility.
Reflecting industry trends, other brewers like Molson Coors have also reintroduced lighter beer options to meet evolving consumer preferences.