Michelle Obama’s Plezi Nutrition is finding success in the world of healthier beverages by focusing on quality over quantity.
Founded by the former first lady in 2023, Plezi set out to create nutritious drinks for children with reduced sugar content and added nutrients. Their first product, Plezi juice boxes, contained significantly less sugar than most leading fruit juices, along with essential vitamins and minerals like potassium, vitamin C, magnesium, and zinc.
Recognizing the demand for healthier options in other beverage categories, Plezi expanded its offerings to include soda and sports drinks targeted towards teens and adults. The company has now introduced new products catering to a wider demographic.
“We realized that our products appeal to consumers of all ages,” said Sam Siegal, Plezi’s chief marketing officer. “We are more than just a kids’ juice company.”
This year, Plezi launched Plezi Fizz, a carbonated fruit drink, and Plezi Hydration, a sports drink with lower sugar and sodium content compared to popular brands. The products also boast a higher potassium content and a full daily dose of vitamin C for immune support and muscle recovery.
Siegal, a former PepsiCo executive, hinted at ambitious growth plans for Plezi, noting positive trends in sales and customer loyalty. The brand’s commitment to offering healthier alternatives is resonating with consumers.
Plezi’s strategy involves a gradual rollout of new products, focusing on refining the offerings before expanding to new markets. This approach allows the company to optimize product performance and customer satisfaction.
While maintaining their commitment to low sugar, high nutrition products, Plezi plans to introduce more beverage options in the future. The company believes in giving each product the chance to thrive before introducing additional offerings.