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Here are some interesting product ideas that we found in our inboxes, from reimagined beans to better-for-you dirty sodas and even an alcohol-infused soda water.
Bush’s reimagines beans as summertime classics
Bush’s Baked Beans is changing things up this summer with a unique flavor lineup inspired by seasonal classics like apple pie and Rocket Pop. The brand is launching limited-edition flavors such as dill pickle, apple pie, and Rocket Pop, offering a delightful twist on traditional baked beans.
These new flavors aim to bring a fresh energy to summer BBQ spreads and surprise consumers with innovative options. All three flavors will be available at Walmart, with the Rocket Pop variety also sold online. Bush’s is embracing zany flavors and the trend of “newstalgia” to appeal to younger, adventurous eaters.
Additionally, Bush’s is positioning beans as a versatile and affordable source of protein and fiber, extending their appeal beyond grilling season. The brand has also collaborated with the children’s show “Bluey” to reach families and promote beans as a nutritious option in foodservice operations.
Slice introduces a better-for-you dirty soda
Slice is disrupting the dirty soda trend with a healthier option that combines the indulgence of soda with the benefits of probiotics and prebiotics. Their ready-to-drink dirty sodas in orange and strawberry flavors offer a guilt-free indulgence with only 50-60 calories per can.
By using coconut-derived MCT oil to create a creamy texture, Slice sets itself apart from other dirty sodas on the market. The beverages are now available at Target stores and are set to expand to more locations in the coming months.
Other major soda brands have also jumped on the dirty soda trend, but Slice’s unique approach and commitment to quality ingredients make it a standout option for health-conscious consumers.
Fresca introduces Fresca Hard, an alcohol-infused soda water
Fresca is adding a new twist to its lineup with Fresca Hard, a flavored malt beverage aimed at active consumers looking for a refreshing post-game drink. With bold flavors like grapefruit, pineapple, peach, and watermelon citrus, Fresca Hard offers a satisfying reward with 99 calories per 12-ounce can.
Marketed as a post-workout or post-game beverage, Fresca Hard caters to consumers with active lifestyles seeking a flavorful and refreshing drink. The beverage joins the growing trend of alcohol brands targeting health-conscious consumers by offering lower-calorie options.
While Coca-Cola owns the Fresca brand, Fresca Hard is produced by Red Tree Beverages, known for its innovative alcoholic versions of popular beverages like Minute Maid Spiked Vodka and Hard Topo Chicos.
These unique product offerings showcase the evolving landscape of food and beverage innovation, catering to diverse consumer preferences and lifestyles.
— Sarah Zimmerman & Laurel Deppen