Welcome to the Cream Cheese Frosting Revolution!
Kraft Heinz’s iconic Philadelphia cream cheese brand is breaking new ground by venturing into the baking world with the exciting launch of cream cheese frosting. This innovative move comes in response to the growing consumer demand for products free from artificial flavors and dyes, as well as the need for convenient baking solutions that don’t require a multitude of ingredients.
The talented culinary team at Philadelphia spent a year and a half perfecting the recipe for their Cream Cheese Flavored Frosting, which features milk and cream as its primary ingredients. This delectable frosting will hit store shelves in October, offering a delicious and easy-to-use option for baking enthusiasts everywhere.
As the food industry continues to evolve, companies like Kraft Heinz are turning to established brands for innovation to drive sales and expand their presence in different parts of the grocery store. Cream cheese frosting is a popular choice among consumers, with Philadelphia leading the charge thanks to its longstanding reputation in the cream cheese category.
Why Cream Cheese Frosting?
According to IRI data, cream cheese ranks among the top three most beloved frosting flavors. By leveraging the trust and familiarity associated with the Philadelphia brand, Kraft Heinz is tapping into a market that already embraces cream cheese as a key ingredient in homemade frosting recipes. With more people turning to baking as a cost-effective pastime, this new offering provides a convenient and tasty solution while introducing Philadelphia to a whole new audience.
Becca Dunphey, President of Taste, Meals, and Snacking at Kraft Heinz, expressed her excitement about bringing the creamy goodness of Philadelphia to the frosting category. This move exemplifies the company’s dedication to delivering innovative products that resonate with consumers and enhance their culinary experiences.
Driven by a commitment to innovation, Kraft Heinz aims to achieve $2 billion in incremental net sales by 2027. Recent product launches for brands like Crystal Light, Kraft Singles, and Lunchables highlight the company’s ongoing efforts to meet evolving consumer preferences and stay ahead of industry trends.