Spindrift and Amy’s Kitchen Lead the Way in Non-UPF Certification
Two well-known brands in the food and beverage industry, Spindrift sparkling water and Amy’s Kitchen frozen foods, have become pioneers in receiving certification under the Non-GMO Project’s new verification program. The Non-UPF Verified Standard focuses on the processing methods of products rather than specific ingredients, making it easier for consumers to identify non-ultraprocessed foods.
CEO Megan Westgate emphasized the importance of considering processing as a key factor in determining the healthiness of foods, rather than solely relying on ingredient lists. This certification comes at a time when consumers are becoming increasingly wary of highly processed foods and are seeking more transparency in the products they purchase.
In response to the growing concern over ultraprocessed foods, initiatives like the “Make America Healthy Again” movement are advocating for stricter regulations similar to those imposed on tobacco and alcohol. While there is still debate over the definition of ultraprocessed foods, third-party verifiers like the Non-UPF Program are stepping in to provide clarity through their own standards.
The Non-UPF Verified Standard recognizes certain processing methods that enhance food safety, while also limiting ingredients commonly found in ultraprocessed products. By evaluating manufacturing methods and formulation techniques, this certification aims to help consumers make more informed choices about the foods they consume.
Both Spindrift and Amy’s Kitchen have welcomed the Non-UPF certification as a way to build trust with their customers. With Spindrift’s entire product line certified and Amy’s Kitchen set to announce verified products soon, these brands are setting a new standard for transparency and quality in the food industry.
As consumer preferences shift towards healthier and less processed options, certifications like Non-UPF Verified are likely to play a significant role in guiding purchasing decisions. With the support of the Non-GMO Project, this certification is poised to make a positive impact on the food and beverage market.