Exciting News: Coca-Cola Relaunching Barrilitos in the U.S.
Coca-Cola is bringing back the beloved Mexican soft drink brand Barrilitos to the U.S. market, starting with California and Texas. The company plans to expand further into Nevada and Oklahoma in the near future. Barrilitos, originally launched in 1938 in Monterrey, Mexico, was acquired by Coca-Cola in 2008 but was discontinued a few years ago. After listening to consumer feedback, Coca-Cola has decided to reintroduce Barrilitos due to its nostalgic appeal, heritage connection, vibrant flavors, and quality.
The new formula of Barrilitos is aimed at appealing to a new generation of consumers, offering a refreshing twist on a classic favorite. With Hispanic consumers driving a significant portion of consumer packaged goods growth in the U.S., Coca-Cola recognizes the importance of targeting this diverse and influential demographic. The relaunch of Barrilitos is set to resonate with multicultural Gen Z’ers, millennials, and families, providing a wide consumer base for Coca-Cola to engage with.
Featuring four flavors – Mandarina (Mandarin), Manzana (Apple), Piña (Pineapple), and Ponche de Frutas (Fruit Punch) – Barrilitos is packaged in a distinctive twist-glass bottle, adding to its unique charm and appeal. Coca-Cola’s strategic relaunch of Barrilitos follows the success of its acquisition of Topo Chico, another Mexican brand that has seen impressive growth and expansion under the Coca-Cola umbrella.
By leveraging its extensive distribution network and brand recognition, Coca-Cola aims to position Barrilitos as a go-to choice for consumers seeking a flavorful and authentic beverage experience. With a focus on heritage, tradition, and quality, Barrilitos is poised to capture the hearts and taste buds of a new generation of soda enthusiasts.
Keep an eye out for Barrilitos in Hispanic locations in Texas and California, with potential for wider distribution across the U.S. in the future. With its fruit flavors and cane sugar ingredients, Barrilitos offers a healthier alternative to traditional sodas, aligning with consumers’ growing preference for better-for-you beverages. Experience the rich history and vibrant flavors of Barrilitos as Coca-Cola invites you to rediscover this iconic brand in a whole new way.