Life Cereal Revives Iconic Mikey Character in New Campaign Life cereal is bringing back the beloved Mikey character from the 70s in a new marketing campaign that aims to capture the nostalgia of past commercials while introducing a fresh twist.…
Food News
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Ingredients in Focus is Food Dive’s bite-size column highlighting interesting developments in the ingredients sector. Brazil, the world’s leading sugar exporter, is currently dealing with a significant rise in fires in its sugarcane fields, leading to a spike in prices…
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Exciting Acquisition: T. Hasegawa USA Expands Flavor Portfolio with Abelei Flavors On September 3, T. Hasegawa USA made a significant move by acquiring Abelei Flavors, enhancing its flavor offerings in North America. This strategic purchase further solidifies T. Hasegawa’s position…
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Campbell Soup is set to undergo a major transformation by dropping “soup” from its name to reflect its diverse product offerings. The company, known for its iconic soups, is expanding into chips, sauces, cookies, and beverages. Shareholders will vote on…
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Campbell Soup CEO Mark Clouse mentioned the possibility of splitting the company’s snacks business from its meals and beverages unit in the future, but emphasized that any potential restructuring is not imminent. Speaking at the company’s investor day in New…
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After separating into a standalone cereal business almost a year ago, WK Kellogg Co is making strides in expanding its market share within the breakfast category. CEO Gary Pilnick recently informed investors that nine out of WK Kellogg’s eleven major…
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Vital Farms has appointed Joe Holland as its first-ever chief supply chain officer, effective September 1, as announced in a press release dated August 20. Holland will oversee the diversified supply chain team at Vital Farms, including the Egg Central…
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Strawberries can be quite temperamental fruits, requiring specific temperatures to preserve their freshness and quality. In a recent interview, Steve Statler, a food safety expert at Wiliot’s Ambient IoT, expressed his concern over the declining quality of strawberries available in…
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Hershey Partners with Shaquille O’Neal to Launch Shaq-A-Licious XL Gummies Hershey is teaming up with basketball legend Shaquille O’Neal to introduce Shaq-A-Licious XL Gummies, a new line of gummy candies. Available in Original and Sour varieties, the Original gummies come…
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Why Glass Packaging is the Best Choice for Food Products Launching a new food product is a daunting task, with many factors to consider such as taste, visual identity, and packaging. However, recent research highlights the significant impact packaging choices…