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Why Glass Packaging is the Best Choice for Food Products
Launching a new food product is a daunting task, with many factors to consider such as taste, visual identity, and packaging. However, recent research highlights the significant impact packaging choices have on reaching consumers and driving sales. According to a study commissioned by O-I, over half of consumers believe packaging quality is as important as product quality. Fortunately, glass packaging is a choice that resonates with shoppers for several reasons.
Psychological Appeal
Consumers tend to associate glass packaging with higher quality, both in terms of the packaging itself and the product inside. The premium perception of glass extends to the ingredients used in the product. In fact, 61% of consumers in the study cited glass’s ability to convey better taste as a key reason for choosing items packaged in this material. Glass also attracts more attention in-store due to its transparency, allowing shoppers to inspect the contents easily.
Moreover, the tactile experience of handling glass packaging in-store can lead to a stronger emotional connection and higher likelihood of purchase. Research from FX Matt Brewing shows that when shoppers interact with a glass-packaged product, there is a 60% chance they will buy it. Glass uniquely offers a multi-sensory experience that engages consumers effectively.
Health and Safety
With an increasing focus on health and sustainability, consumers are turning towards non-plastic alternatives for packaging. Glass is considered the safest packaging material as it does not interact with the contents, eliminating concerns about harmful chemicals or microplastics. Made from natural ingredients like sand, soda ash, limestone, and recycled glass, glass packaging is simple, safe, and well-received by consumers.
Sustainability Matters
Aside from health benefits, consumers are also prioritizing sustainability when making purchasing decisions. Glass stands out as the most sustainable packaging material, offering the ability to be reused in the home and infinitely recycled without any loss of quality. The production and recycling process of glass have the least environmental impact compared to other materials, making it a top choice for eco-conscious consumers.
When consumers are done with their glass packaging, they can easily recycle it or repurpose it for various uses. Glass containers are easy to sterilize and maintain, ensuring that they remain safe and durable for multiple purposes. This sustainability aspect, coupled with the premium perception and health benefits of glass packaging, makes it the ideal choice for both consumers and brands in the food industry.