Protein

New Launch: Cheerios Protein General Mills is introducing Cheerios Protein, a new cereal option with 8 grams of protein per serving. Available in Cinnamon and Strawberry flavors, this latest addition aims to cater to consumers looking to incorporate more protein…

Established in 2019, Shiru utilizes artificial intelligence to uncover novel proteins for incorporation into food and beverage items. The company’s flagship platform boasts the largest collection of natural proteins derived from plants and microbes worldwide. Through AI technology, consumer packaged…

Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can’t write about everything that we get…

Dive Brief: Nutrabolt’s C4 brand is teaming up with Hershey to launch a range of energy drinks and protein powders featuring some of Hershey’s popular brands. Nutrabolt has obtained licensing rights from Hershey for these brands. The collaboration will kick…

David: A New Food-Tech Startup Betting on Protein-Fueled Foods Founder of RXBar, Peter Rahal, is taking a bold step with his new food-tech startup, David, by placing a big bet on the growth of protein-fueled foods. Last week, David announced…

Ingredients in Focus: Elmhurst 1925 Introduces Hemp Protein-Based Chicken Substitute Ingredients in Focus is Food Dive’s bite-size column highlighting interesting developments in the ingredients sector. Plant milk company Elmhurst 1925 has recently launched TerraMeat, a plant-based chicken substitute made entirely…

Key Highlights: Fonterra, a New Zealand-based dairy cooperative, has partnered with natural ingredient manufacturer Superbrewed Food to advance sustainable food production. The collaboration aims to develop a nutrient-rich biomass protein by combining Superbrewed’s biomass protein platform with Fonterra’s dairy processing…

Welcome to Ingredients in Focus, Food Dive’s quick look at exciting developments in the ingredients sector. The protein ingredients market is projected to reach nearly $86 billion by 2028, a 41% increase from last year, according to a report from…